We had the brief to create a full branding package and website for Subculture Crochet, a crochet artist. We brought their 90s vinyl record store-inspired vision to life with a visual identity that reflects their roots in pop culture and their direction as a modern business.

The branding includes flexible logo variations, a custom typography system, a vibrant colour palette, and supporting brand icons. We also designed a textured brand pattern to add depth and personality, all tied together with assets that keep the brand cohesive across every platform.

The final website integrates the branding seamlessly, creating an experience that’s functional, engaging, and on-brand.

If your business needs a brand identity and website that reflects its story and purpose, get in touch – we’d love to help.