Logo + Branding

Web Design

When Subculture Crochet came to us, they had a clear vision: a brand identity inspired by the nostalgic vibe of a 90s record and vinyl shop. Our goal was to bring that vision to life with a cohesive branding package and a custom website that seamlessly tied it all together.

Year
2025

Client
Subculture Crochet

Logo Design
We started by designing a logo that reflects the retro, music-inspired aesthetic of the brand. The final design features bold typography and subtle nods to the 90s vinyl shop vibe, giving the brand an instantly recognisable identity.

Brand Collaterals
To make the branding cohesive across all touchpoints, we created a suite of collaterals, including business cards, social media templates, and packaging designs. Each piece was tailored to match the brand’s retro style while keeping it functional and user-friendly.

Branding Pack
The branding pack includes a complete set of assets to ensure consistency. From a detailed colour palette and typography suite to patterns and icons, everything was designed to be flexible for both print and digital use.

Website Design
The custom website was built to reflect the brand’s bold, nostalgic identity while offering a user-friendly experience.

  • Custom Design: We created a visually appealing layout inspired by 90s vinyl shops, combining bold graphics and a dynamic structure.

  • SEO Optimisation: The site was fully optimised for search engines, helping Subculture Crochet rank for key terms related to handmade crochet and retro-inspired designs.

  • E-commerce Integration: The website features a seamless shopping experience, making it easy for customers to browse, add to cart, and check out without any hassle.

“Subculture Crochet finally feels like a brand, not just a hobby. The logo, branding, and website all reflect exactly what I had in mind, and the feedback from my customers has been amazing. The Social Coven made the whole process easy, and I’m beyond thrilled with the result.”

— Fi, Subculture Crochet

CREATE YOUR BRAND IDENTITY

CREATE YOUR BRAND IDENTITY

Looking to create a brand identity that stands out and tells your story? Whether it’s a custom logo, branding collaterals, or a website that works as hard as you do, we’ve got you covered. Let’s make your vision a reality.